The Bahrain Grand Prix is less than a month away, and fans are eagerly awaiting the start of the 2024 Formula 1 season. With the dominance of Red Bull in the previous season, many are hoping for new challengers to emerge. The anticipation is high as each team prepares to unveil their new cars. Here’s a comprehensive overview of each team’s car launch and what fans can expect.
Haas kicked off the car launches, revealing their VF-24 on February 2, 2024. Unlike other teams, Haas opted for an online release, forgoing live elements. Fans can catch a glimpse of the VF-24 on Haas’ Facebook page, X account, and Instagram. The team has recently experienced significant changes with the departure of team principal Gunther Steiner, who will be replaced by Ayao Komatsu.
On February 5, 2024, Sauber will launch its C44 with a live event. Fans can tune in to the Kick website at 7pm (GMT) to witness the unveiling. This launch marks Sauber’s rebrand after ending their partnership with Alfa Romeo. Sauber’s new sponsorship deal with Australian streaming platform Kick.com necessitated the name change for the 2024 season.
At the team’s season launch event on February 5, 2024, Williams will not only unveil their FW46 car but also showcase their new livery. The live-streamed event, taking place at Puma’s New York City flagship store, will be available on the Williams website and the official Williams Racing app. Team principal James Vowles has made the strategic decision to prioritize this year’s car development, anticipating improvements in vehicle dynamics and overall performance.
On February 7, 2024, Alpine will host a live launch event to reveal both their F1 and World Endurance Championship cars. Fans can follow the excitement on Alpine’s website as the unveiling of the A524 and the WEC Hypercar takes place simultaneously. This dual launch showcases Alpine’s commitment to both motorsports.
Formerly known as AlphaTauri, RB will announce their new car on February 8, 2024, at a special event in Las Vegas. Although the event will not be broadcast live, fans can catch the digital launch on RB’s social media platforms, including Instagram and X. RB recently underwent a rebranding in a partnership deal with Visa, further elevating the team’s global presence.
Aston Martin’s AMR24 will be revealed at Silverstone on February 12, 2024. While it has not been confirmed if the event will be livestreamed, it is highly likely that fans can catch the unveiling on the team’s social media and YouTube channels. Aston Martin has a history of broadcasting their launch events, and it is expected to continue in 2024.
Ferrari’s Tradition Continues
Ferrari is set to launch the SF-24 on February 13, 2024, at 11am (GMT). Although specific details about the event are yet to be announced, Ferrari has traditionally conducted live launches. The team recently extended Charles Leclerc’s contract and finalized the signing of Lewis Hamilton for the 2025 season, adding to the excitement surrounding the Ferrari launch.
On February 14, 2024, McLaren will reveal their MCL38, and while the team has not disclosed the launch format, they have already teased fans with their 2024 livery. Additionally, McLaren announced the extension of Lando Norris’ contract, securing his future with the team beyond the original expiration date of 2025.
Also on February 14, 2024, Mercedes will unveil their W15 in a digital launch event. The live broadcast from Silverstone will be available on the team’s social media channels, including Facebook, X, and YouTube. This launch marks the final year with Lewis Hamilton, the seven-time world champion, who surprised the racing world by announcing his move to Ferrari in 2025.
On February 15, 2024, Red Bull will be the last team to reveal their challenger, the RB20. While further details about the launch are yet to be announced, fans can expect an air of anticipation surrounding Red Bull’s unveiling. After dominating the 2023 season, Red Bull aims to maintain their superior performance in the upcoming campaign.
As the F1 community eagerly awaits the Bahrain Grand Prix, the anticipation surrounding the 2024 car launches continues to build. Each team brings its own excitement and innovations to the table. From Haas’ online release to Alpine’s dual unveiling, fans have much to look forward to. The new season promises intense competition as teams aim to dethrone Red Bull and make their mark on the F1 landscape.
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